One of the most-quoted sayings in the world is a marketing campaign by Nike… Just Do It! What sheer genius in the simplicity, and the ability to bring in every sport, every culture, every ability in one simple, three-word phrase. The question for us is: What…. is… "it"?
For such a simple word… IT is all encompassing. IT is everything we talked about in the recent article Commit. No sense in rehashing it here. You either understand what IT is, or you don’t. If you don’t understand IT, can you learn how to understand IT?
While I don’t know if understanding IT is something you’re either born with, or not, I do know that there are plenty of people who weren’t born with the understanding of IT, and who learned IT by, well… Just Doing IT!
IT is doing everything you can do to become better at what you want to do. IT is just that simple. IT typically isn’t glamorous while you’re going through IT. IT is rough, sad, sore, tired, frustrated, lonely, and questioning whether the effort is worth IT.
I looked for a while for just the right video to sum up my feelings about IT, and I found the following. The narrator’s words are very good. While I’m not a big fan of body building, I AM a big fan of ANYONE who commits to IT, in whatever they do, and these guys have commited to IT. I’ve posted on Facebook about my appreciation of musicians like Steve Vai, philanthropists like Al Weatherhead, visionairies like Steve Jobs. So my love of the search to be the best at whatever you do is evident.
IT is just that. IT is a complete dedication to becoming your best.
Watch, listen, and think about how the words can apply to your life, and then… Just Do IT!